Women and girls are frequently misrepresented and objectified in mainstream media, from advertising and film to news coverage and social media. They are often depicted through narrow beauty standards, sexualized imagery, and roles that reinforce stereotypes, undermining their value, intelligence, and diversity. These portrayals not only damage women’s self-esteem and mental health but also shape public perception— limiting opportunities, justifying discrimination, and fueling gender-based violence. Media misrepresentation is not just an image issue; it’s a systemic cultural barrier to equality.
At WakeUp Her, we are committed to raising awareness about the impact of harmful media portrayals and equipping women, youth, and communities with media literacy tools. We promote education that teaches people to critically analyze media, recognize bias, and understand the power dynamics behind representation.
Our campaigns include workshops, school programs, and public forums that explore how sexism, racism, colorism, ageism, and ableism intersect in media. We advocate for inclusive, accurate, and respectful storytelling, encouraging media outlets to reflect real, diverse, and empowered female narratives.
WakeUp Her supports creative platforms for women to reclaim their narratives— through writing, filmmaking, podcasting, journalism, and art. We offer mentorship, storytelling workshops, and partnerships with ethical media professionals to help amplify authentic female voices.
We also advocate for better industry regulations, diverse representation in leadership roles, and accountability in digital content creation. By empowering women to tell their own stories and challenge harmful portrayals, we transform the media from a source of harm into a tool for justice and liberation.
