A significant number of women globally are employed in the informal economy—such as domestic work, street vending, caregiving, or agricultural labor—where they face unstable income, exploitation, and lack of legal protection. These jobs often come without contracts, social security, maternity leave, or healthcare, leaving women vulnerable to abuse, sudden unemployment, and poverty. The lack of recognition and regulation of these roles not only exposes women to unsafe conditions but also makes their economic contributions invisible in formal policy and development discussions. Job insecurity traps women in survival-based labor, limiting their ability to build financial independence or escape cycles of marginalization.
At WakeUp Her, we are committed to raising awareness about the realities of informal employment and educating communities about the need to recognize and value women’s labor in all its forms. We promote economic literacy among women—especially in marginalized communities—by offering workshops and resources that build knowledge in areas like workers’ rights, fair pay, labor safety, and financial planning.
We also engage with employers, policymakers, and the public to challenge the stigma associated with informal work, emphasizing its economic significance and the need for formal recognition. Our programs help women understand their worth, assert their rights, and seek opportunities that lead to greater stability and dignity in work.
WakeUp Her advocates for stronger legal protections and labor policies that include women in informal sectors. We work toward ensuring access to minimum wage guarantees, occupational health and safety, parental leave, and pathways to formal employment. Through partnerships with local organizations, we provide legal support, job training, and small business development programs to help women transition toward safer and more secure livelihoods.
Our mission is to bridge the gap between informal work and formal protections, ensuring that no woman is left behind due to the nature of her job. By strengthening economic rights and improving working conditions, we aim to build a future where every woman’s labor is respected, valued, and safeguarded.
